February 10, 2011 § 3 Comments
I just love it when research supports what I already think! In January, SocialMoms
(formerly TwitterMoms) conducted their first annual SocialMoms Mobile survey and found that 68% of Social Moms are packing a smartphone.
Their survey found that social media moms are more than twice as likely to carry a smartphone as the general population, and five times more likely to carry a smartphone as the average women. Nielsen data shows that 31% of the US population now carries a smartphone, and that number is growing faster than it can be reported, with the proliferation of Androids and the accessibility of iPhone through Verizon.
Here’s what SocialMoms says about the importance of Smartphone Moms:
“For companies like Apple, Microsoft, Google and Blackberry maker RIM, social moms represent a rich and desirable target. Moms frequently reference brand names in their conversations both online and offline. However, social media moms present a major marketing opportunity, because courting her influence could really pay dividends. How so? Well, just 18% of moms who use social media account for 78% of overall influence, according to a recent BabyCenter study. In addition, a Keller Fay study showed that moms are most likely to take action after brand conversations, and to pass on information about brands to peers.”
For those Social Moms who don’t have an iPhone yet, the time is coming. Most are sitting on the sidelines waiting on contracts to expire. Research shows that 54% are actively considering smartphone options and 65% of those moms planned to make the switch within the next 90 days.
This research parallels other studies we have cited here showing that Moms use their phones for email, social networks, sharing pics and messaging with contacts. Let’s don’t forget using it as a shopping tool and to entertain our kids in restaurants and other public places.
- Holiday Marketing: Android Usage Surpasses iPhone (jamiedunham.wordpress.com)
- The Beginning of the End of the PC World (jamiedunham.wordpress.com)
- Marketing to Women: Top Ten Posts for 2010 (jamiedunham.wordpress.com)