Marketing to Moms: Gift Cards Continue to Be #1

November 2, 2010 § 3 Comments

According to the Deloitte 25th Annual Holiday Survey, gift cards are still the number one gift.  In fact, gift cards have been at the top of the gift list for 7 years.  However, this year, it seems we are only buying 5 gift cards on average, compared with 5.4 in 2009.

Not only does the giver like them.  The gift recipients like gift cards as well.  Some 44% of gift recipients like gift cards better than merchandise, a number that has continue to grow.

Are we lazy in our gift giving?  Or is it the ubiquitous nature of cards that allows us buy gift cards everywhere for just about everything.

Amazon now allows you to give gift cards on Facebook.  All one has to do is login to and more specifically, “Gift Cards” section, where the option to send a gift through Facebook is now featured.  After you decide to give an Amazon gift card, connect to your Facebook account and select the friend you want to give a gift card to from your list of friends.  When your friend accepts your gift, the gift will show up on your friend’s Facebook wall.

To encourage you to try it out, Amazon is even providing a little gift card bonus.  For the first 10,000 people that give an mp3 gift to five of their friends, Amazon will give the purchaser a $5 gift card.

Gift cards are here to stay.  The one-size-fits-all type of gift that never needs to be returned, only used.  And by the way, it doesn’t have to be wrapped either.




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