October 11, 2012 § Leave a comment
Okay, so the election is coming up and the comments on Facebook are coming faster and getting more rude all the time. The trash talk really heated up after the first Presidential debate. I’m stunned at what people will post on Facebook or say on Twitter – and then I come across the following bit of information.
A new study from professors at Columbia University and the University of Pittsburgh, first publicized in the Wall Street Journal, found that browsing Facebook lowers our self-control. The effect is most noticeable with people whose Facebook networks are made up of close friends. Why are we aggressive online? Experts say we’re less inhibited online because we don’t have to see the reaction of the person we’re addressing.
Here’s how it happens: We tend to present an “enhanced” image of ourselves on Facebook. This positive image—and the encouragement we get, in the form of “likes”—boosts our self-esteem. And when we have an inflated sense of self, we tend to exhibit poor self-control. We somehow adopt a feeling of entitlement and that causes us to lash out at others who don’t agree with our views.
According to the Wall Street Journal, the researchers conducted a series of five studies. In one, they asked 541 Facebook users how much time they spent on the site and how many close friends they had in their Facebook networks. They also asked about their offline lives, including questions about their debt and credit-card usage, their weight and eating habits and how much time they spent socializing in person each week.
A Hefty Side Effect to All That Facebook
Another side effect of all this Facebook bravado is some added weight. People who spend more time online and have a larger percentage of close ties in their Facebook friends were more likely to participate in binge eating and to have a great body mass index.
So there you have it, ladies – Facebook can make you pudgy and can make you lose your filter like Dorothy’s mother on The Golden Girls.
March 22, 2012 § 2 Comments
Sorry, Twitter, this is a belated Twitter Birthday greeting. We love you and can’t believe you are six years old now. How time flies. You know the ladies love you. In fact, some 10% of all female internet users “tweet”, compared to 7% of male users.
Today, Twitter says it has grown to more than 140 million active users — up from about 100 million back in September. There are also about 340 million tweets per day. Twitter is also now available in 28 languages around the world.
There’s a new term around called tweets-per-second, or TPS. While there are folks who don’t use Twitter, you see it everywhere. Whether it’s American Idol, The Voice, a sporting event, The Today Show or a news show, their twitter handles and tweets are broadcast widely.
So what do we use Twitter for? I use it for communicating for business, keeping up with news and getting ideas for my blog and marketing.
July 8, 2010 § Leave a comment
“Move over puppy, make room for my iPhone in the bed.” Evidently not only are we obsessing about our Facebook and Twitter during the day, but we can’t wait to see who wrote on our wall during the night. It’s another dependency to worry about, just like whitening your teeth too much!
Fess up, you ladies with the cramped social media fanatical fingers. Seems that one out of three women aged 18-34 check Facebook when they wake up, before they go to the bathroom or the coffeepot. A study released yesterday by Oxygen Media and Lightspeed Research shines a light on women’s social media addiction.
Here are the facts. Tell me what you think:
• More than 57% of young women say they talk online more than face-to-face. In fact, college students in particular think it takes too long to call someone when social media is quicker and easier.
• A full 39% of young women consider themselves addicts. What about those who are hiding their addiction? Running into the bathroom to post a tweet or check their Facebook.
• There are 21% of women age 18-34 who check their Facebook in the middle of the night. Romeo, O Romeo, where art thou?
• Half are okay with being Facebook friends with complete strangers and 50% are okay with dating people they have met on Facebook. Okay, just because it’s called Facebook does not mean that hunky photo is an accurate representation of that guy.
• 49% of women think it is okay to keep tabs on Romeo by watching his Facebook wall or his tweets.
• Thank God, 89% of women think you should never post anything that you don’t want your parents to see.
April 12, 2010 § 2 Comments
In the first quarter of 2009, about 14 percent of all wireless users who identified themselves as mothers said they owned a smartphone, according to Nielsen. This figure was up from 8.3 percent of moms who owned a smartphone in the first quarter of 2008.
Importance of Working Moms
Working Moms are the power users. Their busy schedules and need to connect with work, friends and home, making them 42% more likely than the average cellular user to download content to their phone. Their usage is best represented by their spending for cellular services which are 21% more than the average cellular user. The average cell phone bill for Working Moms is $94 versus $78 for all cell phone users, as reported by a 2009 Scarborough Research study.
Social Use of Mobile
91% of mobile users go online to socialize, compared to only 79% traditional users. (Ruder Finn Mobile Intent Index)
Social networking is one of the fastest growing behaviors on the mobile Web, growing from 22.5% in Jan. 2009 to 30.8% in Jan. 2010. Access to Facebook via mobile browser usage grew 112% in the past year, and Twitter experienced a 347% growth spurt. (comScore MobiLens)
55% of women use their mobile for social media, ten percent more than men at 45% (Nielsen, 12/2009).
Of those on mobile phones, the top uses by all adults, reported by the Ruder Finn Mobile Intent Index, are:
Instant messaging – 62%
Forward e-mails (58%), content (40%), and photos (38%)
Post comments on social networks – 45%
Connect to people on social networking sites – 43%
In addition to these primary activities are the important banking, shopping, and comparison duties that Moms must carry out on a daily basis. And research shows women are much more likely to purchase when shopping online than men are.
This growing usage of smartphones makes a mobile marketing strategy a must for brands hoping to reach Moms.