Women Need Marketers To Go Mobile

The statistics tell the whole story:

80% of the population has a mobile phone

90% of mobile phones sold today have internet connections

38% of mobile users go online and spend 2.7 hours a day online

53% of our purchases are influenced by web research

Just 23% of marketers report having a mobile-optimized website.

According to new research from eROI, less than a third of US marketers think optimizing the mobile marketing experience is important to their customers.  An equal number are unsure and nearly a quarter are just testing.

Some 63% are not interested in knowing how many are even viewing their emails on a mobile device.

And among the enlightened, the 23% of marketers that have a mobile-optimized website, the majority have made their mobile site a limited version of their full size site, providing just the information the consumer needs when mobile.

It is interesting to me that marketers do not understand the importance of having a mobile website that provides critical information for the shopper on the go — hours, map, and at least, essential information.

The only trailblazers have been large retailers like Target who have immediately understood the importance of a mobile site.

Marketers – wake up!  It’s time to go Mobile!

Marketing to Moms: Retailers Wake Up! You Need Mobile!

Hmmm.  Here are the facts retailers:

• 23% of mobile phone users have smart phones and consider them an extension of their lives

•  90% of all phones sold have web browsers and one out of three users will access the web through their phone

•  Half of all cell phone users think it is safe to make a purchase from their phones

•  Web shopping is currently 6% of all retail sales and is growing

• Web research influences 53% of our purchases

But, digital strategy firm Acquity Group found that only 12% of the top 500 internet retailers had sites optimized for mobile phones, up from 4% a year ago.

Wake Up, Guys!  Mobile is the new frontier.  Those who don’t allow customers to easily interact with them on their mobile devices will lose the race going forward.

So who are those smart 12%?  The top 10 list includes Amazon.com, Best Buy, 1-800-Flowers.com, Barnes and Noble, Indigo Books & Music, Sears, Overstock.com, QVC, Target and ShopNBC.com.

The list is heavy with companies selling gifts, flowers, books and the “mass merchants”.

And here’s a tip for you.  When it comes to mobile URLs, please use the “m-dot” naming convention for mobile Web addresses.  Some snappy URL will only confuse your customers.

And by the way, what will I buy from my phone?  Movie and entertainment tickets, books, music, games, apps, airline tickets, hotel reservations, apparel, ………..  Get the picture?