Marketing to Moms: Childhood Obesity Number One Health Concern

February 12, 2012 § 4 Comments

One-third of children are overweight.  It’s a frightening statistic.  Childhood obesity has become parents’ number one health concern – ahead of smoking and drug abuse.  It’s disturbing because a combination of processed foods, advertising and a lack of activity is contributing to the problem.  Some 50% of overweight children become overweight adults.

In January, First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled new standards for school meals that will hopefully result in healthier meals for kids across the nation. The new meal requirements should improve the health and nutrition of nearly 32 million kids that participate in school meal programs every school day.

Here’s a great infographic about children being targeted by media and advertisers. It was created by some smart folks at the University of Southern California at MAT@USC and


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