Women Make 80% of All Travel Decisions

Women make 80% of all the travel decisions. We represent two-thirds of all travelers in the United States.  47% of us are traveling for business and 72% of women are traveling solo. In all our travels, women want to be valued. And we should – we spend more, are more concerned about safety and want to be pampered. Women travel most for independence (73%), escape (52%), enjoyment (36%), reflection/growth (32%) and learning (31%).  Today’s travelers value experiences over “stuff”.