Marketing to Women: Do You Have a Pinterest Business Page?

Pinterest has taken a giant leap forward with the launch of business-targeted features, such as its Pinterest for Business site.  Even the POTUS has a Pinterest account.  The White House recently unveiled it’s Pinterest account, whitehouse.gov, promising to “share pins and boards that range from inspiring images and quotes to infographics that help explain key issues to details about the life inside the White House.”

Pinterest has grown tremendously and one of the most important advantages is the majority of people logging on with a “shopping mentality.” In fact, 32% of online shoppers have made purchasing decisions based on what they’ve seen on Pinterest.  Many come to Pinterest with the intention of curating information, in advance of a sale.

Pinterest is a visual medium and can help any business that  has a pictoral story to tell.  It can be products, DIY ideas, inspirations, examples of installations, etc.

Here are the highlights for Pinterest Business of which you should be aware:

• As of now, there is no visible distinction between business pages and regular pages, unlike other social media sites like Facebook and Twitter. However, they will very likely offer additional analytic features.

•  Pinterest has a revised terms of service for business users, now allowing commercial use of the site which had previously only been approved for personal use.

• It only takes minutes to convert a personal Pinterest site to a business site. Despite a lack of concrete feature additions, it is clear that Pinterest is working to better cater their services to businesses, and improve its reputation as a commercial-relevant form of social media. For more information, visit Pinterest’s new business site.

• Beyond the new tools, Pinterest is also launching a business microsite displaying case studies from brands like Etsy and Jetsetter, as well as best practices and guidelines for brands,