November 8, 2019 § 2 Comments
The Lipstick Economy is now a Podcast, born from this blog that has represented this “minority majority” who have been overlooked or misunderstood. The Lipstick Economy represents the 108 million adult women in the US who make buying decisions for themselves and their extended family.
There are lots of podcasts focused on women entrepreneurs and empowerment but there is only one podcast focused on marketing to women.
The Lipstick Economy podcast, hosted by Jamie Dunham and Melinda Hudgins Noblitt, is about all things marketing to women because women make 85% of consumer purchases. But here’s the rub: Only 90% of women think brands understand them. That’s why Dunham and Noblitt teamed together to tell the stories of leaders who are excelling in reaching women through their insight, strategy, diversity and creative thinking
Jamie Dunham, Brand Wise founder, is a veteran of the Nashville advertising world, and one of only five women to receive the coveted Nashville Advertising Federation Silver Medal Award. Melinda Hudgins Noblitt is a well known recruitment marketing leader with a wide-ranging background in journalism, experiential marketing, and diversity recruiting.
Each episode brings you the stories of marketers with relevant stories to share. Listen in as we talk to leaders in tourism, hospitality, diversity, retail, sports and more.
Hop on over to http://www.LipstickEconomyPodcast.com to find us – or wherever you listen to your favorite podcasts.
January 30, 2019 § Leave a comment
Article upon article suggest that “Millennials are killing” just about everything – the real estate industry, diamonds, Applebee’s. The list goes on and on… And now, we can add divorce rates to that list. New data from University of Maryland professor Philip Cohen shows that the U.S. divorce rate has dropped 18% from 2008 to 2016. So, what’s the cause of this decline? It’s important to note that the marriage rate has also declined over the past few decades, but Cohen considered this in his research. He calculated the divorce rate as a ratio of divorces to total number of married women.
“The overall drop has been driven entirely by younger women,” Cohen states in his study. He continues to say that recently married women are “more likely to be in their first marriages, more likely to have BA degrees or higher education, less likely to be under age 25, and less likely to have own children in the household.” The driving factors of the decline in divorces are ultimately that the married population is waiting until they’re older and waiting until they are individually successful before tying the knot. Marriages today are more likely to last than those of ten years ago. In accordance to this study’s predictions, we can anticipate the divorce rate will continue in this declining pattern.
The demographic changes in our society are changing so many businesses today from weddings to home purchase. Those who are marketing to women need to embrace this new woman.
January 30, 2019 § Leave a comment
New news. It used to be that 40% of women in married households were the primary breadwinner. Now, more than half of American women are the primary breadwinners in their households and many of them are worried about financial matters. Results from the Center for American Progress show that 63% of mothers were primary, sole or co-breadwinners for their families. Sounds like good news? Well, not so quick.
Sounds like good news? Well not so quick. The fact that women are bringing home a significant portion of their families’ incomes does not mean that there is gender parity in the workforce, nor does it mean that working parents and caregivers have the supports they need. Issues such as the gender wage gap and lack of policies such as universal paid family and medical leave, paid sick days, and workplace flexibility still hold women back from reaching their full economic potential.
Families in the United States look different than they did a generation or two ago. Married couples today are less likely to have children than they were in the past, and single-parent households are also much more common. In 1974, a married couple headed 84% of all families with children, while in 2015, only about two-thirds, or 65.5%, of families with children were headed by a married couple. And from 1974 to 2015, the rate of families with children headed by a single mother nearly doubled—from 14.6% to 26.4%—while the rate of single fatherhood quadrupled from 1.4% to 8.1%.
June 13, 2018 § Leave a comment
Women make 80% of all the travel decisions. We represent two-thirds of all travelers in the United States. 47% of us are traveling for business and 72% of women are traveling solo. In all our travels, women want to be valued. And we should – we spend more, are more concerned about safety and want to be pampered. Women travel most for independence (73%), escape (52%), enjoyment (36%), reflection/growth (32%) and learning (31%). Today’s travelers value experiences over “stuff”.
May 29, 2018 § 2 Comments
There was a great television show back in 2009-2011 called Lie to Me about a deception expert who studied body language to expose the truth behind the lies. Wouldn’t that be a great superpower to have in your next client meeting, performance review, interview or parental showdown? UCLA research has shown that only 7% of communication is based on the actual words we say. As for the rest, 38% comes from tone of voice and the remaining 55% comes from body language. Learning how to become aware of and to interpret that 55% is an advantage that we need.
Well, here are some cues to look for.
- Crossed arms and legs signal resistance to your ideas. Crossed arms and legs are physical barriers that suggest the other person is not open to what you’re saying. In fact, they are unconsciously saying they are mentally, emotionally and physically blocked off.
- Real smile crinkle the eyes.People often smile to hide what they’re really thinking and feeling, so the next time you want to know if someone’s smile is genuine, look for crinkles at the corners of their eyes.
- Copying body language signals a bond.Mirroring body language is something we do unconsciously when we feel a bond with the other person. It’s a sign that the conversation is going well and that the other party is receptive to your message.
- Posture is important.Standing up straight with your shoulders back is a power position. Maintaining good posture commands respect and promotes engagement, whether you’re a leader or not.
- Eyes can lie.On average, Americans hold eye contact for seven to ten seconds, longer when we’re listening than when we’re talking. If you’re talking with someone whose stare is making you uncomforable—especially if they’re very still and unblinking—something is up and they might be lying you.
- Raised eyebrows signal discomfort.There are three main emotions that make your eyebrows go up: surprise, worry, and fear. If somebody who is talking to you raises their eyebrows and the topic isn’t one that would logically cause surprise, worry, or fear, there is something else going on.
- Lots of nodding signals anxiety.When you’re telling someone something and they nod excessively, this means that they are worried about what you think of them or that you doubt their ability to follow your instructions.
- A clenched jaw means stress.A clenched jaw, a tightened neck, or a furrowed brow are all signs of stress. The person may be anxious about the conversation or thinking about a particular thing is stressing them out.
May 1, 2018 § Leave a comment
Gift giving is an important part of retail sales. It also represents an emotional bond made between the giver and the recipient. Retailers should recognize the dual rewards in growing their gifting business because you are touching two targeted consumers at the same time – the purchaser and the recipient. Gift giving strategy can provide exponential results for marketers if done correctly.
Unity Marketing estimates that $1 out every $10 spent in the typical retail store, (general merchandise, apparel, furnishings and others) is spent to buy a gift. Gifts represent approximately $128 billion in spending in 2017. Consumers are typically buying a gift every one to two months.
So what’s behind the science of giving? The act of gifting is typically meant to communicate feelings for and with another, fostering stronger social relationships. New research by the Wharton School looked at what type of gifts build deeper personal relationships, a material gift or an experiential gift.
Experiential gifts win over material gifts
Despite gift givers’ tendencies to give material possessions, material gifts do less to foster meaningful relationships between gift givers and gift recipients. The researchers report, “Experiential gifts, in contrast, make recipients feel closer to the person who gave them the gift, regardless of whether the experience is consumed together with the gift giver. Experiential gifts have this effect because of the emotion they evoke when consumed, particularly when the emotion is shared.”
“Our findings demonstrate that giving experiential gifts is more effective at fostering closer relationships, and therefore implies that gift givers should feel happier as a result of giving an experiential gift compared to a material gift,”
What are experiential gifts? An experience could be providing services like a meal, spa outing, horseback riding, or vacation. But don’t dismay – material gifts can offer experiential aspects – candles, music, books, toys, food and drink items and even things that are nice to the touch – a furry throw, a cashmere pillow or silk pajamas.
Even the actual event of purchasing the gift can be experiential in a story setting or online by telling a story, allowing for touch and feel, and conjuring up warm feelings.