Marketing to Women: Travel and our Smartphone

How do our smartphones figure into travel?  According to a study with TripAdvisor, some 47% use their mobiles for calls and about 40% of us use a mobile device to plan a trip.  Another 20% said the most important function was using chat tools and email.

Alongside making calls and SMS messaging, mobile phone owners are using their devices in the following way when travelling:

• Taking and sharing photos – 65%
• Browsing the web – 54%
• Navigation – 52%
• Reading the news – 48%
• Playing games – 38%

When looking in particular at activities when using phones for travel planning, respondents said:

• Researching restaurants – 52%
• Researching destinations – 46%
• Reading reviews – 45%
• Booked or researched hotels – 42%
• Booked or researched flights – 34%

The infographic below has some interesting facts on using our mobiles for check-in.